Corporate Identity

TierOne The voice of the customer is the only thing that matters for this customer service consultancy. A strong, bold T placed into the O humanized the logo.

Lumetta This company produces high-end architectural lighting fixtures known for their trademark fabric sconces. A clipping of the textured fabric was perfect for the L logo.

Stratsoft For this mapping and demographics C-level consultancy, the map circle was strategically placed on an abstract curve at the point where accelerated growth occurs. This is the time when companies seek out Stratsoft as consultants.

Project: LIFE This consultancy aids kids from middle school through their first professional job. The logo is a double entendre for the organizational tasks they need to complete, as in a “project for their life,” and their futures imagined, as in “projected future life.”

Vinnie’s Saybrook Fish House

Savoir Media The highly clean and abstracted sound wave reflected the professionalism of this public relations firm. The mark had to be strong, elegant, and memorable, but also show that they won’t overpower their clients.

VSM Law An immigration law firm specializing in the Spanish speaking market, thus the accent over the V. The V also represented Víctor, the founder, and victory in winning their cases.



JobSmartz is a career consulting and coaching firm for individuals and universities. Far too many graduates today don’t have the necessary insight or basic business acumen to land their first job and that’s where JobSmartz can help. They help answer questions like, “What does the business world expect of me?” Like many people-oriented design challenges, imagery had to be modern, diverse, engaging, and in this case less formal. A companion Twitter site was also launched at the same time. / full details >


Portrait of America photography exhibit

Portrait of America photography exhibit

The photo of the girl in the red zip-up was an immediate cover candidate the minute I saw it. The chiaroscuro lighting and profile was reminiscent of Italian master painters, but as one looked a little closer they would notice a ring piercing the lower lip. This juxtaposition of “first impressions” and then “closer inspection—surprise!” reflected the photographer’s intent of the exhibit. Joe Standart’s photography exhibit highlighted the non-mainstream town of New London, CT. Through his portraits he brought a real sense of life and personality to a small city that one too often overlooks.


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