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Corporate Identity


TierOne The voice of the customer is the only thing that matters for this customer service consultancy. A strong, bold T placed into the O humanized the logo.


Lumetta This company produces high-end architectural lighting fixtures known for their trademark fabric sconces. A clipping of the textured fabric was perfect for the L logo.


Stratsoft For this mapping and demographics C-level consultancy, the map circle was strategically placed on an abstract curve at the point where accelerated growth occurs. This is the time when companies seek out Stratsoft as consultants.


Project: LIFE This consultancy aids kids from middle school through their first professional job. The logo is a double entendre for the organizational tasks they need to complete, as in a “project for their life,” and their futures imagined, as in “projected future life.”


Vinnie’s Saybrook Fish House


Savoir Media The highly clean and abstracted sound wave reflected the professionalism of this public relations firm. The mark had to be strong, elegant, and memorable, but also show that they won’t overpower their clients.


VSM Law An immigration law firm specializing in the Spanish speaking market, thus the accent over the V. The V also represented Víctor, the founder, and victory in winning their cases.

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Portrait of America photography exhibit

Portrait of America photography exhibit

The photo of the girl in the red zip-up was an immediate cover candidate the minute I saw it. The chiaroscuro lighting and profile was reminiscent of Italian master painters, but as one looked a little closer they would notice a ring piercing the lower lip. This juxtaposition of “first impressions” and then “closer inspection—surprise!” reflected the photographer’s intent of the exhibit. Joe Standart’s photography exhibit highlighted the non-mainstream town of New London, CT. Through his portraits he brought a real sense of life and personality to a small city that one too often overlooks.

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Visiting Nurses Association of SE CT annual report

Visiting Nurses Association of SE CT annual report

Image makeover time. The Visiting Nurses Association of South Eastern Connecticut wanted to rebrand themselves as young, modern, and professional. They wanted to rid themselves of the reputation of old and stodgy caregivers. The annual report portrayed this new vision with entirely commissioned photos of their staff and friendly home visits. A bright young face on the cover with short cropped hair, modern graphic design elements, and bright colors all helped convey this vision successfully.

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