JobSmartz is a career consulting and coaching firm for individuals and universities. Far too many graduates today don’t have the necessary insight or basic business acumen to land their first job and that’s where JobSmartz can help. They help answer questions like, “What does the business world expect of me?” Like many people-oriented design challenges, imagery had to be modern, diverse, engaging, and in this case less formal. A companion Twitter site was also launched at the same time.

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